Daniel Staemmler

Things about eLearning, Educational Technology, and more…

Goolge – Search Goliath and Ad Network

Wow, have you paid attention to the recent earnings of Google? For the first quarter of 2007 “… Google reported profit of $396.2 million” (Source: washingtonpost.com) which is almost double from the earnings last year in the same time period. This booted out Yahoo’s profit which “… dropped by nearly a third from a year” (Source: CNET News.com). That is a lot of profit for Goliath under the search engines and most of the earnings are from online advertisement not only on the Google website but also on their partners sites.

Why am I writing about this? I stumbled upon a blog entry by Jeol Downs from Answerbag.com (Referred by: We are all end users…) with the title “Why Google doesn’t care about Search“. And even though I like a lot of the services that Google offers I think he makes a very good point in naming Google an ad network. Don’t get me wrong I use a lot of Google’s services and like them and I also understand very well money has to be made somehow. The recent acquisition of Adscape for $23 million by Google (Source: TechCrunch) also sends a clear sign into the direction of building a stronger and powerful ad network.

Update 5/25/2007: I found an article from Ionut Alex Chitu with the title “What has Google done is Search lately?” that is contradicting the above mentioned article from Jeol Downs and argues that Google does a lot to improve their search functions and results.

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Filed under: Search Engines, WorldWideWeb, , ,

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